FOR IMMEDIATE RELEASE
Karastan Offers Two New Collections for Living Beautifully in 2019 and Takes a New Approach to the Atlanta Rug Market
DALTON, Ga., January 11, 2019—Karastan focuses on woven collections with inspiring colors and a combination of innovative and durable fibers for living beautifully in 2019. During the Atlanta International Rug Market, these exciting new rugs will be showcased at Mohawk and Karastan’s state-of-the-art showroom in Sugar Valley, Ga., instead of the previous Karastan showroom in AmericasMart.
Introducing Zanzibar and Mosaic
In 2019, Karastan brings another collection woven of SmartStrand and New Zealand wool: Zanzibar. This new collection will feature traditional patterns and stunning jewel tones. By combining industry-changing SmartStrand with wool, a longtime favorite, Karastan achieves remarkably durable rugs with sophisticated style. The matte finish of New Zealand wool is contrasted with the silky sheen of SmartStrand Silk to create a riot of textures, hand-feel and surface variation.
Karastan’s new Mosaic Collection also is woven of a combination of fibers—SmartStrand and EverStrand—that are not only some of Karastan’s best-selling fibers but also offer consumers a sustainable choice in beautiful rugs. Karastan designers have included hints of a reflex yarn in Mosaic rugs to allow for carved details and a high/low pile. Featuring 56 shades of color, Mosaic is a decorator’s dream. Both durable and soft SmartStrand, which is made partially of renewable resources, and EverStrand, produced from recycled plastic bottles, are excellent choices for families seeking environmentally friendly options.
New from Scott Living
Karastan will reveal 20 new styles in its Scott Living collections, Artisan and Expressions (10 new styles per collection). Customers will have the opportunity to see the new additions and to meet designers Drew and Jonathan Scott in person at the Las Vegas Market. The Scott brothers will be in the Karastan showroom at World Market Center (C-312) on Monday, January 28, at 3:30 p.m. Refreshments will be served.
Designed with Karastan’s exclusive EverStrand recycled polyester yarn, the Expressions Collection is casual, modern and sumptuously soft. The Artisan Collection is luxurious in feel and creative in look; Artisan rugs are crafted of Karastan’s exclusive SmartStrand Silk yarn for incredible comfort and built-in stain and soil resistance that will never wear or wash off.
Karastan’s new showroom space is located at the Mohawk Home office in Sugar Valley, approximately an hour north of AmericasMart in Atlanta. The showroom exhibits the full Mohawk and Karastan product lines and will allow Karastan to offer personal, one-on-one meetings with its customers and conduct product reviews year-round. The address is 3032 Sugar Valley Road NW and is open by appointment only.
Also in 2019, Karastan is expanding its showrooms in both Las Vegas and High Point. This will allow Karastan to create more dynamic product introductions and provide better speed to market. The expanded showroom space will be completed in Las Vegas by the end of January in time for the Las Vegas Market.
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Solstice from the Expressions Collection by Scott Living creates abstract energy.
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.