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Alyssa Cole, Content and Marketing Manager
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SAY YES TO STYLISH KARASTAN STUDIO RUGS BY MOHAWK HOME

Karastan Studio by Mohawk Home Rugs Featured on Set of TLC’s Hit Show Say Yes to the Dress: Atlanta

 

SUGAR VALLEY, Ga. (July 12, 2018)- Bridals by Lori, set of the hit TLC show Say Yes to the Dress: Atlanta, recently selected four Karastan Studio by Mohawk Home area rugs to feature throughout main areas of the store during a recent remodeling project in the famed Atlanta salon. Bridals by Lori is known to service over 10,000 brides annually in the expansive 25,000 s/f location which offers couture bridal gowns, bridesmaids dresses and tuxedos to customers around the world. The Say Yes to the Dress: Atlanta reality show, in the series’ tenth season, airs in 150 countries by TLC’s parent company, Discovery Communications.

Lori Allen, owner of the store where the show is filmed and star of Say Yes, has a keen eye, not only for fashion, but also for interior design. Allen is known to be hands on regarding what textiles are featured in the salon. The recent store update incorporates aqua, grey and taupe colorways in the salon, with the goal of providing a soothing and relaxing atmosphere.

“Bridals by Lori is an upscale salon, and it’s important that the interiors reflect the clientele we’re serving. Also, the bride is centerstage both on set and in day-to-day operations, so the visual and color of the couture bridal gowns must be a priority when selecting interior textiles,” said Allen. “After much research, the Karastan Studio by Mohawk Home rugs achieved our design goal and met our durability and cleanability requirements. Although thousands of customers have walked across the rugs, they still look brand new.”

For the main lobby of the store, Allen selected Karastan Studio Serenade Arietta Abyss. On the bridal floor and in the shoe department, Karastan Studio Adante is featured. Both rugs are made of triexta with built-in stain and soil protection that never washes or wears off. According to Allen, between rolling camera carts, 20-person bridal entourages and thousands of weekend shoppers, the rugs have already survived- and conquered- the traffic test and remained clean and beautiful.

“Mohawk Home is thrilled that the Say Yes/Bridals by Lori team selected Karastan Studio by Mohawk Home for the beautiful salon,” said Jennifer Palmer, vice president of eCommerce for Mohawk Home. “Because the show is aired internationally and so many customers and fans visit Bridals by Lori, the integration is a great opportunity for the viewers, which are the Karastan demographic, to experience the beauty and durability of Karastan Studio firsthand.”

Say Yes to the Dress: Atlanta’s current season is airing now. Tune into TLC on Saturday nights at 8 PM EST to watch Allen and her staff assist brides in finding dream wedding gowns.

 

About Mohawk Home
Mohawk Home is a division of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.

 

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