FOR IMMEDIATE RELEASE
THOM FILICIA’S “DECORATING FROM THE FLOOR UP” LIVE
DALTON, GA, October 24, 2007—Celebrity designer, Thom Filicia, recently traveled west to host a fall round of “Decorating from the Floor Up” Live! seminars. After a successful Spring run in Chicago and Boston, Filicia—in partnership with Karastan and WearDated Carpet Fiber—took his much anticipated, interactive workshop to audiences in Phoenix, AZ (October 6) and Seattle, WA (October 11). The Phoenix show was also co-sponsored by Baker Brothers with all proceeds from both events benefiting Susan G. Komen for the Cure.
Filicia is an acclaimed interior designer to the stars, heralded for his innovative decorating magic on Bravo TV’s “Queer Eye for the Straight Guy” and The Style Network’s “Dress My Nest”. His “Decorating From the Floor Up” seminars, held “live” at select venues, take attendees on a creative journey that begins with a Karastan rug or carpet. Along the way, Thom shares his expert advice, answers decorating questions, and invites volunteers on-stage to assist in the selection of furnishings, textiles, wall coverings and window treatments. Through the magic of multi-media, Filicia fully decorates a room—and then redecorates it— to demonstrate how the floor can inspire a variety of looks.
“Events like ‘Decorating From the Floor Up’ reinforce the Karastan brand, while motivating and educating consumers.” explains Connie Berry, Director of Marketing for Karastan. “We’ve amplified this program with in-store ‘DFFU’ seminars that are conducted by traveling design experts. These events offer our retailers a service that no other floor covering manufacturer can match.”
Karastan is planning several “live” seminars with Filicia in 2008 and is organizing more DFFU events on the local level as well. Retailers interested in hosting a DFFU seminar should contact their Karastan Territory Manager.
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Interior designer and TV personality, Thom Filicia, teams with Karastan and WearDated Carpet Fiber to present “Decorating from the Floor Up” LIVE! in Phoenix and Seattle.
During the seminar, Filicia invited audience members on-stage to assist in selecting items that coordinate with Sedona Limestone from Karastan’s Sierra Mar Collection.
Connie Berry (middle), director of marketing for Karastan, poses with Thom Filicia (left) and Marc Szafran (right), president of Thom Filicia, Inc.
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.