FOR IMMEDIATE RELEASE
Contact: Sherry Roberts
The Roberts Group
World’s Fair Wonder Rug Returns to Chicago:
Famous Karastan Multicolor Panel Kirman 791 on Display at Macy’s
DALTON GA, October 18, 2010—If there is perpetual life in the rug industry, it must surely be depicted by Karastan’s Multicolor Panel Kirman 791. This is the rug that Karastan put to the test at the 1933 Chicago World’s Fair and is making a comeback this month at the Macy’s on State Street in Chicago.
On October 6, attendees from the original World’s Fair celebrated the grand reopening of the Macy’s Fine Rug Gallery with a special ribbon-cutting event featuring the remarkable World’s Fair rug. The original Multicolor Panel Kirman will be on display in Macy’s State Street store through October 24.
The Multicolor Panel Kirman 791 was introduced in 1932. The style, known as the “tree of life” pattern, symbolizes divine power and perpetual life in Persian design. It was part of the Karastan Rug Collection, which was labeled “The Wonder Rug of America.” These power-loomed rugs were crafted of worsted New Zealand wool, woven “through the back” and luster washed to simulate the hand-knotted look of the originals.
To prove the lasting quality of its rugs, Karastan wear tested the Multicolor Panel Kirman 791 at the 1933–34 Chicago World’s Fair. An electric eye clocked more than 5 million visitors walking across the rug during the fair. Afterwards, the rug was taken to the Karastan mill in Eden, NC, where only half of the rug was washed. One side remained almost unrecognizable, while the washed portion returned the rug to its original beauty of 33 skein-dyed colors.
The rug has been stored at the mill in North Carolina until now. Visitors to the display will see the rug that has come to be a part of Karastan history and an enduring testament to the lasting beauty and quality construction of Karastan rugs.
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Celebrating the return to the Windy City of the original Karastan Multicolor Panel Kirman 791 from the 1933 Chicago World’s Fair were Anne Poglitsch (Karastan sales rep), LaVerne Breisch (Poglitsch’s mother) and Kevin Welch (Midwest regional vice president for Karastan Rugs). Mrs. Breisch walked across the 1933 World’s Fair rug when she was seven years old.
The Macy and Karastan staff celebrated the return to Chicago of the famous Multicolor Panel Kirman 791 from the 1933 Chicago World’s Fair. From left: Kevin Welch, Karastan Midwest regional vice president; Ryan Gittelman, of Macy’s; Pat Boncimino, of Macy’s; Linda Piepho, store manager of Macy’s; Anne Poglitsch, Karastan sales rep; Ken Holtan, of Macy’s; Terry Hethington, of Macy’s; and Steve Roan, vice president of Karastan Rugs.
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.
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Press Contact: Sherry Roberts | 952-322-4005