FOR IMMEDIATE RELEASE
It’s Showtime for Karastan
DALTON, GA, October 7, 2010—Karastan is in the spotlight with products in the 2010 Showtime House, a New York City show home designed to reflect the network’s hit shows and brought to life by some of the country’s top designers. The Showtime House will be open to the public through October 23, 2010.
Three penthouses atop Manhattan’s iconic Cassa Hotel and Residences have been transformed into show-stopping rooms of modern design inspired by seven Showtime original series. Karastan products are featured in four rooms:
Jeffrey Miller of ECCO Design explained his concept behind the Californication Lounge, “Our room is dark and moody like Hank (a conflicted writer and the show’s lead character). It’s composed of reflective fractal shapes in a black environment. The ribbed design of Decolites provides striated direction. So our idea was to compose fractal shapes from it, and vary the direction of the ribs on each piece, which enhances the directionality and contrast of each shape. Flickering Torchlight was great for us because it’s basically black but with flecks of multiple colors.”
Miller especially liked “the subtle mottled and varied color to be found between the ribs of Decolites. The grooves can make a tie to many color decors while the base color remains a distinct colorway.”
For The Big C, which stars Laura Linney as a mother who is recently diagnosed with cancer, architect Stephen Chung focused on the concept of change and control in the Showtime House’s master bedroom. The bedroom is fitted with several interactive components—including built-in LED lighting that lines the perimeter of the floor and ceiling. The system, which scrolls through a rainbow of colors, can be controlled by a touchpad within easy reach of the bed.
“To heighten the variety of colors that the lighting offers, we chose a very white palette for the room—the walls, furniture, bedding. Karastan’s Scandia rug is a beautiful, creamy white. It also has tiny brown flecks, which actually complement the bleached oak flooring wonderfully.”
Another leading statement of the design, says Chung, is the use of contrasts—the hard-angled lines of the architecture juxtaposed with the soft curtains, textiles and carpeting. “Scandia is a rich, plush shag—it adds wonderful textural interest to the space.”
The Showtime House is open to the public on Saturdays from 11 a.m. to 5 p.m. through October 23. Tickets are $15 each with proceeds benefiting Harlem Children’s Zone. A virtual tour of the Showtime House is available at www.showtimehouse.com.
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The Big C: Karastan’s Scandia rug is the foundation for the décor of The Big C bedroom in the Showtime House. Using his real-life experience in designing a cancer center, architect Stephen Chung designed the room to rejuvenate and recharge. The soothing bedroom features a movable chroma-therapy sculpture, interactive book case and a color center that alters the room’s interior color. Image courtesy of Andrew French.
Californication: Karastan’s Decolites carpet adds ambiance to this edgy lounge inspired by the show Californication Mirrored custom cabinetry and combo desk/bar serve as complex reminders of character Hank Moody’s status (conflicted over his success as a writer, but feeling compromised as a New York “artist” living in Los Angeles). Image courtesy of Andrew French.
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.