Sherry Roberts
The Roberts Group

Karastan Supports 2010 Joyful Heart Gala
to Fight Domestic Violence

DALTON, GA, September 14, 2010—Everyone wore jeans at the 2010 Joyful Heart Gala, which was held in May in New York at Skylight, the expansive SoHo event space. This year’s bold color scheme of pink and black was grounded with a bright fuchsia carpet—provided by Karastan—and energized by hundreds of celebrities and guests, who contributed more than $1.6 million to fight domestic violence.

Actress and Karastan 2007 “Statement Maker” Mariska Hargitay founded the Joyful Heart Foundation in 2004 to heal, educate and empower survivors of sexual assault, domestic violence, and child abuse and to shed light into the darkness that surrounds these issues.

This is the third year that Karastan has contributed to this event. “Karastan is so grateful to be able to support this worthy cause,” said Connie Berry, director of marketing for Karastan.

This year’s denim dress code paid tribute to the outrage that ensued around the globe after a woman was raped in Italy in 1992 and her convicted rapist was subsequently acquitted because, the chief judge said, “The victim wore very, very tight jeans, [so] she had to help him remove them, and by removing the jeans it was no longer rape but consensual sex.”

News analyst George Stephanopoulos was the guest speaker of this star-studded event, and performers Cyndi Lauper and Eric Lewis provided entertainment. Guests included Hargitay and her husband Peter Hermann, Maria Bello (host), Chris Meloni (host), Debra Messing, Hilary Swank, Marcia Gay Harden, Moby, Rosie Perez, Stephanie March, Mario Batali, Matthew Morrison, and many more.

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Maria Bello, Hilary Swank, Joyful Heart Foundation founder Mariska Hargitay, Rosie Perez and Marcia Gay Harden supported the Joyful Heart Gala, which raised $1.6 million to fight domestic violence.  
Peter Hermann, Mariska Hargitay, and Moby were among the celebrities wearing denim as a tribute to victims of domestic violence at the Joyful Heart fund-raiser.

Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.

3032 Sugar Valley Road NW
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Press Contact: Sherry Roberts | 952-322-4005