FOR IMMEDIATE RELEASE
KARASTAN RUGS ADD ECO-INSPIRATION TO SHOWCASE HOME
GREENSBORO, NC, April 15, 2009—The Holder-Raines family was particular about the area rugs in their Greenspiration Home, a showcase home for modern green building practices in Greensboro, NC: they wanted the rugs to be locally manufactured, work with an established palette of earth-inspired colors and—most important—be eco-friendly. Karastan was a perfect match.
Four Karastan rugs are featured in the Greenspiration Home, which was open to visitors during the High Point Market in April. All are woven in nearby Eden, NC, of 100% Wools of New Zealand Brand wool, a renewable resource produced using farming techniques that carefully preserve the health and beauty of the land for future generations. The rugs come from four different Karastan collections:
“Given Karastan’s ongoing dedication to sustainability, we’re thrilled to be part of the Greenspiration Home project, which demonstrates that a true commitment to green living is increasingly within everyone’s reach,” said Connie Berry, director of marketing at Karastan. “Our rugs artfully exemplify that being environmentally friendly and beautiful are not mutually exclusive, an idea that is fundamental to the mission of the Greenspiration Home.”
Greenspiration Home owner Trish Holder agrees, writing in her online notes about the project, “Karastan takes sustainability seriously. Wool is naturally durable (and stain resistant!). Thanks to Karastan, we have successfully found beautiful, eco-friendly and local area rugs to help warm up nearly 3000 square feet of wood floors.”
Wool is the perfect choice for the eco-minded family. The fully worsted New Zealand wool used in all four Karastan rugs is not only renewable and biodegradable, but it is also exceptionally durable, long lasting, naturally resistant to dirt and soiling and fire retardant. The Capri-Maize rug is a Wilton type construction from Karastan’s Van de Wiele looms, while the other three Karastan rugs in the Greenspiration Home are Axminster woven rugs, which perform beautifully for 20–30 years or longer. Karastan’s rug manufacturing facility in Eden, NC, is an ISO 14001 certified plant. ISO 14001 companies make environmentalism a priority and constantly strive to find better and more efficient ways of meeting their eco-goals.
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Sereno by Karastan adds eco-friendly beauty to the Greenspiration Home’s dining room.
Ravenna by Karastan helps create an inviting and eco-friendly Greenspiration Home family room.
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.