FOR IMMEDIATE RELEASE
KARASTAN’S VILLA VENETO WINS IN ATLANTA
DALTON, GA, January 25, 2008—Karastan is the 12-time winner of America’s Magnificent Carpet Award, an annual contest held during the Atlanta Rug Market in January. This year, Villa Veneto from Karastan’s Antique Legends Collection took home best overall in the power-loomed $1,000+ (retail) 6 x 9 category. The award was presented to Karastan at a ceremony held at the Georgia World Congress Center.
“Karastan’s design, development and manufacturing team has once again produced unmatchable results,” says Anne Carley, Director of Marketing for Karastan rugs. “We pushed the envelope with Villa Veneto to create the most authentic “antique” look the company has ever produced. By using dozens of meticulously placed colors, in both horizontal and vertical ‘stria’, we achieved a look that is beautifully distressed without altering the renowned durability and quality of Karastan’s Axminster construction.”
Retailers visiting Karastan’s showroom during the Atlanta Rug market were extremely impressed with Villa Veneto’s handmade appearance and Karastan’s amazing use of color. Villa Veneto, which was inspired by a hand-knotted Sultanabad design, is designed in shades reminiscent of the weathered walls of Italian villas. An elegant palette of terra cotta, amber and peacock blue is combined with sumptuous, fully worsted New Zealand wool to provide the ultimate statement in relaxed luxury.
Karastan offers Villa Veneto in 5.9 x 9, 8.8 x 10 and 8.8 x 12 sizes with an estimated retail of $1,299 for a 5.9 x 9.
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Left to right: Chas Sydney, VP of AmericasMart; Bill Roach, RVP National Accounts for Karastan; Ed McRae, District Manager for Karastan; Hank Almquist, Executive Vice President and Chief Financial Officer of AmericasMart; and Jeffrey Peterson, Associate Publisher of Architectural Digest
Villa Veneto is an award-winning rug from Karastan’s Antique Legends Collection
Vignette of Villa Veneto that was on display in Karastan’s Atlanta showroom
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.