FOR IMMEDIATE RELEASE
Karastan Sponsors Sold Out Rome River Jam Concert Starring Country Singer Luke Combs
DALTON, Ga., July 5, 2019—American country music singer/songwriter Luke Combs brought his chart-topping style to 15,000 fans at the recent Rome River Jam, while Karastan added its own touch of style to this exciting Georgia summer concert event.
Karastan was a proud local sponsor of this year’s Rome River Jam, which was held on June 22 at Coosa Valley Fairgrounds in Rome. Opening acts for Combs were Ashland Craft (contestant on The Voice), Drew Parker and Jobe Fortner.
Karastan donated rugs from its Enigma Collection to the VIP Sponsor tent, the band/opening acts’ personal tent and Luke’s private tent. Prior to the show and between sets, Karastan showcased its video, “32 Hands,” a tribute to the craftsmanship of employees who work on every signature Karastan carpet and rug.
Support of events like Rome River Jam are part of Karastan’s robust marketing strategy that extends far beyond the area rug trade shows in Las Vegas and High Point. “In the last year, we’ve extended our licensed brands with Sarah Willet of Patina Vie, Virginia Langley and Scott Living by Drew and Jonathan Scott,” said Alyssa Hawkins Cole, Karastan’s content and marketing manager. “We are strengthening relationships with interior designers and social media influencers all over the country. We launched a new website last November, and we’re rolling out some gorgeous new products at the summer markets.
“When you’re caught up looking at the big picture, it can be easy to overlook the smaller scale events and opportunities to promote our brands and products, but that’s important too. The Calhoun area, where Karastan is headquartered, is filled with area rug and flooring manufacturers, so when we were asked to donate area rugs to fill some of the VIP areas at Rome River Jam, including Luke Comb’s personal cabana, we were glad to do it. We hope it made Luke’s and his crew’s spaces feel a little more cozy and stylish, and it gave us a chance to get in front of an audience of 15,000 people. I don’t think that’s ever a bad thing!”
Karastan’s artistic Enigma Collection pushes the contemporary design envelope, showcasing a carefully curated collection of abstract, texturally driven designs that combine subtly shimmering sprinkles of viscose with the velvety texture and outstanding durability of Karastan’s exclusive SmartStrand Silk.
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Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.