FOR IMMEDIATE RELEASE
Enjoy the Karastan Lifestyle with “Perfect Pairings”
DALTON, GA, April 4, 2011—Karastan has launched a new video series called “Perfect Pairings” featuring lifestyle experts sharing their recipes, tips and ideas for living beautifully. The first webisode premiered in March with master sommelier Andrea Immer Robinson showing viewers how to throw an indoor tailgate party.
“Perfect Pairings provides helpful information for our customers while drawing them to www.karastan.com to see all the wonderful products Karastan has to offer,” said Connie Berry, director of marketing. “The idea is to pair things in our lives that enhance each other. That could be a classic combination of a Karastan rug and carpet to bring Karastan quality throughout the house or it could be pairing dinner and dessert with the perfect wine.”
Robinson is one of the country’s leading wine educators and one of only 16 women in the world who have been appointed Master Sommelier by the prestigious Court of Master Sommeliers. She has published several books about wine and hosts two television shows: Pairings with Andrea and Simply Wine.
“We’re pairing up with Andrea because her down-to-earth and energetic approach to wine and food pairings is the perfect fit for the Karastan lifestyle—which is livable, beautiful and easy,” Berry said.
Upcoming webisodes of Perfect Pairings will offer more recipes from Robinson as well as experts on home and design, entertaining and fitness. Perfect Pairings can be viewed on www.karastan.com (click on the Video Gallery) and YouTube.
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Perfect Pairings featuring Andrea Immer Robinson can be found on in the Video Gallery of www.karastan.com.
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.