Sherry Roberts
The Roberts Group

SmartStrand Carpets
Make Living ‘Green’ Fashionable

DALTON, GA, February 19, 2010—Introducing five new carpets crafted of SmartStrand® with DuPont™ Sorona® renewably sourced polymer, Karastan gives families not only new choices in style but also a new choice in environmental commitment.

SmartStrand® with DuPont™ Sorona®, Karastan’s new eco-friendly fiber, is produced in part (37 percent) from readily available and renewable resources. The production of the Sorona® polymer requires 30 percent less energy than the production of an equal amount of nylon. In fact, every seven yards of SmartStrand® with DuPont™ Sorona® saves enough energy and resources to equal one gallon of gasoline.

“Our SmartStrand® carpets are the perfect choice for today’s families,” said Connie Berry, director of marketing, Karastan. “They are incredibly soft, strong, easy to take care of, and environmentally friendly. By utilizing renewably resourced ingredients that can be infinitely replaced, Karastan makes it easier and more fashionable for you to live ‘green’.”

Bella Villetta

Silky softness + sumptuous colors = Bella Villetta, a luxurious solid color velvet saxony. Bella Villetta offers a virtual spectrum of 40 luscious colors in today’s most revolutionary carpet fiber. SmartStrand® with DuPont™ Sorona® renewably sourced polymer combines environmental benefits with incredible performance: engineering softness, stain protection and superior durability into the DNA fiber itself. Bella Villetta offers the best of everything for those with the most discerning taste.


Embraceable’s name says it all. This soft, super-lush textured carpet invites indulgence, but it is much more than a pretty face. With a palette of 40 best-selling neutrals and fashion-forward shades, Embraceable is the way to go when you want comfort, style and a commitment to the planet. It is crafted of our revolutionary new eco-friendly fiber, SmartStrand® BCF Triexta made with DuPont™ Sorona® renewably sourced polymer. A SmartStrand® carpet combines superior stain resistance, durability, softness and easy maintenance with environmental friendliness.

Sicilian Coast

Sicilian Coast offers the relaxed look of a textured loop, but with a new level of softness and durability. Crafted from SmartStrand® made with DuPont™ Sorona® renewably sourced polymer, Sicilian Coast offers superior resilience and stain resistance you won’t believe. These attributes are engineered onto the DNA of the fiber itself—not topically applied—making this carpet an outstanding combination of performance and value. Plus, SmartStrand® is eco-friendly, another reason to relax into Sicilian Coast. It is available in 20 contemporary shades, and Marsella is a flecked version of this carpet.


Marsella, a textured loop that takes softness and sophistication to new heights, is a natural. Granite-like flecks entwined in the yarns simulate the surface interest of natural stone. Crafted from environmentally friendly SmartStrand® made with DuPont™ Sorona® renewably sourced polymer, Marsella is as tough as nature itself. Superior resilience and stain resistance are engineered onto the DNA of the fiber—not topically applied. It comes in 12 earthy shades.

Tender Touch

Tender Touch’s cut pile texture is irresistibly soft and colored in a calming array of 16 organically inspired neutrals. Subtle flecks add textural interest to this casual style. The comfort, stain resistance, durability and easy maintenance of Tender Touch come from SmartStrand® made with DuPont™ Sorona® renewably sourced polymer, Karastan’s revolutionary new fiber that treats the environment with tenderness.

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Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.

3032 Sugar Valley Road NW
Sugar Valley, GA 30746
Press Contact: Sherry Roberts | 952-322-4005