FOR IMMEDIATE RELEASE
Contact: Sherry Roberts
The Roberts Group
Karastan 2011 Tufted Introductions: Natural Beauty with Complex Constructions
DALTON, GA, March 9, 2011: Karastan’s 2011 tufted broadloom introductions take the dramatic shades of nature and put them in complex constructions that offer abundant decorating options: from subtle textures and classic plaids to casual pebbles and exotic fretwork patterns.
- Boston Commons. Karastan’s precise level cut loop technology combines with soft Wear-Dated Kashmere nylon fiber to create the distinctive Boston Commons. This classic diamond plaid adds ambiance to both traditional and transitional interiors. A color palette of 22 neutrals completes this elegant look.
- Chic Luxury. Chic Luxury is a level cut loop pattern that is both wild and contained; unstructured vertical and horizontal lines crisscross each other in a magnified loose weave effect. Contemporary neutrals and mid-century modern shades comprise this extensive palette of 22 colors. Crafted of Wear-Dated Kashmere nylon fiber, Chic Luxury is a picture of soft modern styling.
- Newport Grande. Thick and thin cabled yarns combine to create a texture reminiscent of a shearling coat in Newport Grande. Its 21 subtle eco-shades work well in casual interiors and multi-functional spaces where neutrals are always part of the equation. Made of cozy and soft Wear-Dated Kashmere fiber, Newport Grande grounds calm, serene interiors that are timeless and practical.
- Elegance. Subtle texture, luxurious hand and 50 vibrant shades turn this classic into a versatile and welcome design partner. Crafted of EverStrand XtraSoft fiber, Elegance makes a grand statement in every room in the home.
- Beachfront Estate. Beachfront Estate creates relaxed living in the casual, eclectic home. Crafted of 100% Stainmaster Luxurell, it offers contemporary texture in 40 moody, subdued and sophisticated colors. Beachfront Estate’s palette was inspired by the industrial chic look, which mixes urban shades of distressed metal and nailheads with the dusky tones of steam-punk furnishings that are so appealing to Gen Now.
- Coastal Beauty. This new and updated frieze of 100% Stainmaster Luxurell is soft, fashionable and suits the comfort of a casual home setting. Relax into Coastal Beauty’s 40-color palette, which is derived from the latest fashion offerings in apparel metropolitan furnishings.
- Libertine. Free your mind and discover the mineral beauty of Libertine. This tonal textured cut pile carpet brings the grandeur of the great outdoors in with a palette of 20 earth-inspired shades. Libertine, which is made of 100% Stainmaster Luxurell, is well suited for today’s multifunctional eclectic interiors.
- McKenna. Karastan creates a casual pebble effect in McKenna through the combination of large and small tonal loops. The random patterning and 20 environmentally inspired shades give McKenna the versatility to make an impact in any room in the home. It is crafted of 100% Stainmaster Luxurell and coordinates with Exotic Charm.
- Exotic Charm. Inspired by ornate grillwork found in the Marrakech medina, Exotic Charm breathes adventure and understated chic into any décor. This loop construction features rich spice hues in 20 subtle tri-tonal colorations that are loaded with visual texture. Crafted of 100% Stainmaster Luxurell, Exotic Charm resists soiling and repels stains while providing touchable softness and long-lasting beauty. It is a companion to McKenna.
- Seaside Romance. Comfort courts fashion in this lovely textured product. Styling and color in Seaside Romance were strongly influenced by today’s menswear and women’s wear fashions. The range of 40 shades is both dramatic and lively; this 100% Stainmaster Luxurell carpet offers decorating options for all interiors.
- South Tide. The natural beauty of South Tide creates a current of comfort in relaxed, family-friendly settings. The textured cut pile of 100% Stainmaster Luxurell comes in 12 earthy shades and has subtle flecks inspired by Mother Nature.
- Summer Mist. Influenced by Caravan style and the Bohemian movement, Summer Mist appeals to those who are creating a globally inspired home. This casual textured cut pile of 100% Stainmaster Luxurell expands options with a range of 40 solid colors from bright shades to mysterious neutrals.
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Soft style is the word for Karastan’s Chic Luxury made of Wear-Dated Kashmere.
Boston Commons from Karastan is a classic diamond plaid in today’s neutrals.
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.
3032 Sugar Valley Road NW
Sugar Valley, GA 30746
Press Contact: Sherry Roberts | 952-322-4005