FOR IMMEDIATE RELEASE
Contact:   Elise Demboski
Impressions Marketing        
770-649-7699 / elise@impressionsmarketing.net

THE GRACIOUS COMFORT OF KARASTAN
WARMS WINTER SPIRITS

DALTON, GA, January 1, 2009—Karastan’s sophisticated approach blends classic style with on-trend colors in a lavish selection of rugs. Fashionably versatile, each introduction has a gracious comfort that easily integrates into a variety of home settings.

Eastport (700-727) from the Original Karastan Collection

Fresh off the looms is a gorgeous new classic, Eastport, named after an unspoiled stretch of Maine covered in miles of cobble beaches, tidal coves, rivers, streams and inland lakes. Karastan’s Eastport features a delicious Prussian blue, which is stria’d through the masterful placement of color. The rich, textural ground is covered in a landscape of palmettes and flowering vines, softened by earthen accents of terra cotta, hemp and jute.

Like all rugs in the Original Karastan Collection, Eastport is woven in the U.S.A. of exceptionally fine New Zealand wool and luster washed to enhance the color depth. Eastport is offered in sizes of 5.9 x 9, 8.8 x 10.6 and 8.8 x 12 and has an estimated retail of $1,299 for a 5.9 x 9.

Carriage House Collection from Studio by Karastan

Carriage House features a trio of transitional and classic designs that bring formal elegance down to earth. Karastan partners each pattern with soothing palettes of color to create a relaxed ambiance that’s perfectly geared towards today’s interiors.

Included in the delightful mix is Georgetown, a light and airy pattern in terra cotta, amber and blue that coordinates with Santa Barbara, a stylized flowering vine traversing a dusty blue ground. Completing the threesome is Chatham Square, a classic pattern rendered in a natural palette of earthy colors on a mocha field. The versatile designs are hand-tufted of pure wool, providing a luxurious foundation of softness at an excellent value.

Karastan offers each Carriage House rug in four sizes: 5.6 x 8.6, 8x 10, 8.6 x 11.6 and 9.6 x 13.6. Estimated retail is $699 for a 5.6 x 8.6

Wildflowers from the Studio by Karastan Artworks Collection

Karastan’s Wildflowers is hand-crafted in a graceful floral pattern, which is detailed with careful hand-carvings for added dimension. The verdant design is colored in soft terra cotta, hemp and butterscotch on a sandy ground of cut-and-loop textures. Karastan accents the wool yarns with viscose highlights to create a lustrous visual that harmonizes with the latest home furnishing fashions.

Wildflowers is available in sizes of 3.6  x 5.6, 5 x 8, 8 x 10, and 8.6 x 11.6 with an estimated retail of $549 for a 5 x 8.

Sierra Mar Rounds

Consumers are ushering in a relaxed, less formal way of entertaining, complemented by an elegant—yet casual—décor. Impromptu gatherings are encouraged by the use of oversized round tables, which are filling today’s dining rooms and spurring the need for large circular rugs.

Karastan rises to the occasion with two 10-foot rounds from its Sierra Mar Collection: Capri-Robin’s Egg and Sedona-Ivory/Henna. Both are dressed in comfortable, weathered, easy-to-live-with color and patterned in relaxed designs that pair beautifully with traditional and modern interiors.

Woven in the U.S.A. of pure New Zealand wool, Karastan’s 10-foot rounds have a crowd-pleasing style that encourages the spontaneous gathering of family and friends.

Estimated retail for Sierra Mar 10-foot rounds is $1,999.

ATLANTA RUG MARKET
AmericasMart 3-A-1

WORLD MARKET
World Market Center C-896

 

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Eastport (700-727) from the Original Karastan Collection
Santa Barbara from the Studio by Karastan Carriage House Collection
Wildflowers from the Studio by Karastan Artworks Collection
Sedona-Ivory/Henna from Karastan’s Sierra Mar Collection in a 10-foot round
 
 

Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

Karastan
508 East Morris Street
Dalton, GA  30721
www.karastan.com
Press Contact: Elise Demboski
770-649-7699 / elise@impressionsmarketing.net