FOR IMMEDIATE RELEASE
Contact:   Elise Demboski
Impressions Marketing        
770-649-7699 / elise@impressionsmarketing.net

KARASTAN SWEETENS ITS
PLUM BLOSSOM OFFERING

DALTON, GA, March 1, 2008—The delicious appeal of mocha makes it one of today’s hottest home fashion colors. So popular, in fact, Karastan customers were thrilled to discover its addition to the intensely popular Plum Blossom line of rugs. The marriage of these two favorites created a flurry of excitement at the Atlanta Rug Market, where this delectable offering made its debut.

Plum Blossom Mocha from the Studio by Karastan Artworks Collection is a captivating arrangement of leafy branches in colors of robin’s egg blue, pearl and straw silhouetted against a warm mocha, loop-pile ground. The fresh, cosmopolitan look is teamed with shimmering viscose accents and incredible textural qualities that pair perfectly with today’s globally inspired decorating esthetics.

Karastan uses premium wool in the making of Plum Blossom Mocha, which gives it a luxurious hand, exceptional color clarity and long-lasting beauty. Hand-carving accentuates the delicate details; and contrasts of cut-and-loop yarns further enhance the texture and dimension of this distinctive pattern.   

Plum Blossom Mocha, and sister products Plum Blossom (blue) and Plum Blossom Maize,  are offered in 3.6 x 5.6, 5 x 8, 8 x 10 and 8.6 x 11.6 sizes., in addition to a fabulous 8-foot round (in blue and mocha) that makes a breathtaking statement wherever it is placed.

Estimated retail is $499 for a 5 x 8.

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Plum Blossom Mocha is a sweet new addition to the Studio by Karastan Artworks Collection.
 
 

Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

Karastan
508 East Morris Street
Dalton, GA  30721
www.karastan.com
Press Contact: Elise Demboski
770-649-7699 / elise@impressionsmarketing.net