FOR IMMEDIATE RELEASE
Karastan’s 2018 Introductions Answer Customers’ Call for Modern Wools and Shag Rugs
DALTON, Ga., February 12, 2018—Coming off successful debuts at rug markets in Atlanta and Las Vegas, Karastan is heading to the High Point Market in North Carolina with two collections that were specifically designed with today’s modern customer in mind: Decollage and Revelry.
“The goal of the two collections introduced during the January market season was to provide product based on customer feedback,” said Erika Banks, product manager at Karastan. “Many customers have asked us for more shag products as well as a wool collection that was more modern, both in design and in color. And they truly responded to what we offered. Customers seemed to identify with both collections, and it looks as though both will be superb additions to the Karastan line.”
Karastan’s Revelry Collection is a lush multicolor shag that combines Mohawk’s exclusive SmartStrand Silk and PermaStrand yarns in abstract, contemporary and of-the-moment tribal patterns. “Customers liked the fiber contrast in the Revelry Collection,” said Banks. “The pairing of SmartStrand and polypropylene creates a stunning texture, and the colors of the collection are building on the success of our top-selling Euphoria Collection.”
Decollage is an exciting, cutting-edge collection of modern Axminster rugs crafted of soft New Zealand wool and viscose. True to their namesake, the artistically inspired styles in this collection showcase deconstructed designs, detailed abstract impressions, rich hues and layers of sumptuous texture. “The Decollage Collection takes the design style into a more modern feel, and customers loved the assortment, which provides both neutral options and bold color choices,” said Banks.
The increasing use of SmartStrand Silk and EverStrand in Karastan collections also has been hugely successful with customers, Banks noted. “These yarn systems keep in the tradition of Karastan’s history of quality rug craftsmanship, while allowing the brand to meet the needs of today’s consumer.”
Both collections fit perfectly into Karastan’s future direction. “From a design perspective, Karastan will continue to innovate and create designs based on the trends and needs of customers within the market,” said Banks. “As part of Mohawk, Karastan will continue to produce stunning designs within innovative constructions and sustainable yarn fibers.”
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Crafted of soft New Zealand wool and viscose, Translucence Water from Karastan’s Decollage Collection has a modern stained glass/watercolor feel in design.
Karastan’s Spirit Multi from the Revelry Collection is a lush multicolored shag made of SmartStrand Silk and PermaStrand yarns.
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.