FOR IMMEDIATE RELEASE
Contact:
Sherry Roberts | The Roberts Group | rugs | 952-322-4005

Karastan and Patina Vie Team Up to Produce Rugs with Historical Warmth and Fresh Style  

DALTON, Ga., January 5, 2017—Karastan launches 2017 with a new licensing partnership with the inspiring lifestyle brand Patina Vie.

Patina Vie produces glassware, dinnerware, ceramics, lighting, bedding, textiles and furniture—all with a vintage warmth. Its product lines can be seen at Anthropologie, Neiman Marcus, Horchow, Bloomingdales and specialty boutiques around the world.

“Patina Vie is a brand we feel strongly aligns with the devotion to quality design that is a trademark of Karastan,” said Tracy Pruitt, vice president of design, Karastan. “The Patina Vie motto, ‘where history and style collide,’ is perfectly in step with Karastan’s approach for product introductions. Karastan and Patina Vie share a similar passion for historical patterning and ornament while making these styles modern and palatable for today’s market.”

Patina Vie’s designs are beautiful expressions of vintage and antique style that are realized in contemporary scale and layout. “Their designers layer unexpected patterns such as a traditionally French damask with a Japanese shabori pattern to create a wholly contemporary product that is so appealing, fresh and ingenious that customers are clamoring for their work,” Pruitt said. “Patina Vie is a brand with exploding momentum, and we are excited and proud to be creating a beautiful line of rugs utilizing their innovative approach to design and lifestyle.”

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See us at:
Atlanta Rug Market (AmericasMart 3-A-1)
Las Vegas Market (World Market Center C-896)

 

Download a Word file of this release.

 

Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.

Karastan
3032 Sugar Valley Road NW
Sugar Valley, GA 30746
www.karastan.com
800-845-8877
Press Contact: Sherry Roberts | 952-322-4005