FOR IMMEDIATE RELEASE
Contact:  Sherry Roberts | The Roberts Group
                  952-322-4005 | sherryroberts@therobertsgroup.us

 

Karastan’s Kismet Collection Taps the Performance Qualities of Both Wool and SmartStrand Silk   

DALTON, Ga., June 12, 2017—The Kismet Collection by Karastan brings together in one beautiful construction Karastan’s historical love of producing quality wool rugs with one of the most innovative fibers to come along in decades: SmartStrand Silk.

“Kismet is defined as something significant happening that comes about by fate,” said Tracy Pruitt, vice president of design, Karastan. “So perhaps it is fate, or kismet, that Karastan, which has been revolutionizing the rug and carpet industry since the 1920s, would think to combine wool and SmartStrand Silk in one incredible collection. Together they achieve a remarkable product that optimizes the quality of each: the sophisticated matte finish of New Zealand wool is contrasted with the silky sheen of SmartStrand creating a riot of textures, hand-feel and surface variation.”

Patterns in the Kismet Collection are also based on the old and the new. Archival patterns, reinvented in new and colorful ways, share the stage with styles that are completely abstract and textural. All of the rugs are realized in a range of neutrals, grays and cream with accents of steel blue, pale wheat and aqua.

With the inherent durability, sustainability and performance attributes of both wool and SmartStrand, Kismet rugs are soft, long-lasting and contribute to a healthier home and planet. With a low-profile pile height reminiscent of timeworn antique Persian rugs, they are finished using the same wash techniques that Karastan has been using for years, a process that lends the rugs a beautiful drape and soft hand.

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See us at:
Atlanta Rug Market (AmericasMart 3-A-1)
Las Vegas Market (World Market Center C-896)

 

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Karma Blush from Karastan’s Kismet Collection offers a timeless archival pattern in soft New Zealand wool and top-performing SmartStrand Silk.
From Karastan’s Kismet Collection, Serene Denim is a painterly abstract made of the enduring combination of New Zealand wool and SmartStrand Silk.
Karastan combines soft New Zealand wool and durable SmartStrand Silk to create Kismet Collection’s Oracle Seaglass, a stunning design of allure and fashion.
 

Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.

Karastan
3032 Sugar Valley Road NW
Sugar Valley, GA 30746
www.karastan.com
800-845-8877
Press Contact: Sherry Roberts | 952-322-4005