FOR IMMEDIATE RELEASE
Karastan Kicks Off 2014 with the Euphoria Collection: The Happiness of High Performance
SUGAR VALLEY, GA, January 16, 2014: In an amazing cross-over move, Karastan is introducing SmartStrand Silk, a fiber Mohawk has formerly used only in broadloom, to the rug world with its new Euphoria Collection.
“SmartStrand with its sustainability story, its durability, its built-in stain protection and its incredible softness has been a game changer from the beginning,” says Brandon Culpepper, vice president of specialty sales for Mohawk. “Now we are taking this amazing fiber family and introducing it in Karastan rugs. SmartStrand Silk is twice as soft as SmartStrand, which will make rugs in the Euphoria Collection a true joy to experience.”
SmartStrand® is made in part with naturally occurring sugars from readily available and renewable corn crops. It outperforms and outlasts competing stain-resistant fibers.
Being crafted of SmartStrand Silk in the USA, the Euphoria Collection is as soft as silk, as durable as nylon and offers the beauty of wool. Patterns in this collection are transitional and relaxed: fretworks, suzanis, Persian designs and florals.
Retail price for a 6' x 9' Euphoria rug is $399.
Karastan’s Charisma Collection: The Magnetism of Wool
With an eye for quality craftsmanship and charming designs, Karastan also is debuting a hand-tufted wool collection from India called Charisma at the 2014 winter markets. The Charisma Collection combines the soft hand of 100% wool with a sturdy backing to present a collection of top-performing rugs.
Retail price for a 6' x 9' Charisma rug is $399.
More from Karastan in 2014
A new micro shag collection is in the works for Karastan as well as additions to two popular collections:
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Crafted of sturdy and soft SmartStrand Silk, Findon Bay Blue from Karastan’s Euphoria Collection is a lush, large-scale fretwork in modern shades of blue, beige and cream.
From Karastan’s Euphoria Collection, Limerick Sandstone is a modern artistic cobblestone design, woven of soft and durable SmartStrand Silk.
Alfresco Ikat Cream, a hand-tufted wool from Karastan’s Charisma Collection, brightens the room with color and charming tribal design.
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.