FOR IMMEDIATE RELEASE
Contact:
Sherry Roberts | The Roberts Group | rugs | 952-322-4005
Contact: Nicki Rayburn | broadloom | 706-272-4961

New Wools Energize Karastan’s Shapura Collection

DALTON, GA, February 3, 2012—Karastan adds two new classic styles to its Shapura Collection in 2012. Both are woven of premium fully worsted New Zealand wool in the U.S.A. on Axminster looms. These rugs combine Karastan style with the durability and easy maintenance of renewably resourced wool.

Rugs in the Shapura Collection are inspired by the hand-knotted Peshawar rugs, which in ancient times were sold along the Silk Road in central Asia. Today this style is associated with rugs of gentle colorations that have a rustic yet sophisticated elegance.

The two new Shapura styles are:

  • Arabella: This modernized traditional border pattern was inspired by a Persian ornament. The drama of the design sweeps to an elaborate central rosette surrounded by swirling leaves and vines. The palette consists of tonal light neutrals with accents of silver, copper and gold.
  • Pandora: This transitional look celebrates folk influences in chocolate brown with terra cotta, gold, apple green and brick accents.

Both rugs are available in 5'9" x 9' and 8'8" x 12'. Retail price for a 5'9" x 9' is $1299.

###

See us at:
Atlanta Rug Market (AmericasMart 3-A-1)
Las Vegas Market (World Market Center C-312)
High Point: IHFC (International Home Furnishings Center) space H309

 

 

Download a Word file of this release.

Click or right-click photos to view or save high-resolution versions.

Karastan’s Arabella from the Shapura Collection presents soft excitement in tonal neutrals.
Pandora, new to Karastan’s Shapura Collection, dances to a tribal beat.

Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.

Karastan
3032 Sugar Valley Road NW
Sugar Valley, GA 30746
www.karastan.com
800-845-8877
Press Contact: Sherry Roberts | 952-322-4005