FOR IMMEDIATE RELEASE
Contact:
Sherry Roberts | The Roberts Group | rugs | 952-322-4005
Contact: Nicki Rayburn | broadloom | 706-272-4961

New Elan Collection from Karastan Embodies Casual Elegance

DALTON, GA, March 26, 2012—Karastan’s new Elan Collection creates the feel of casual elegance by combining traditional and modern motifs in today’s calm colors.

Elan rugs pull a room together with a subtle sophistication in soothing shades of ivory, henna and robin’s egg. This collection often mixes traditional and contemporary elements as well as motifs from different cultures such as combining a Chinese fret border with an ornate damask.

All are woven of premium fully worsted New Zealand wool in the U.S.A. on Wilton (Van de Wiele) looms, combining Karastan style with the durability and easy maintenance of renewably resourced wool.

The Elan Collection offers:

  • Worcester Beige: Karastan modernizes a traditional ogee pattern with contemporary elements and a soft palette (ivory with accents in henna and robin’s egg).
  • Shelley: A beautiful damask is given a distressed and aged appearance and is uniquely combined with a traditional Chinese fret border. Available in Henna, Ivory and Robin’s Egg.
  • Shropshire: An unusual layout of top and bottom borders set off this traditional Persian design. Available in Henna, Ivory and Robin’s Egg.
  • Savoy: An ornamental linking pattern overlays a tonal ikat patchwork for a modern look. Available in Ivory and Robin’s Egg.

Elan rugs are available in 2'5" x 4', 2'5" x 12', 3'3" x 5'6", 5'3" x 8'3", 8' x 10', 8'6" x 11'6" and 9'6" x 13'2". Retail price for a 5'3" x 8'3" is $699.

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See us at:
Atlanta Rug Market (AmericasMart 3-A-1)
Las Vegas Market (World Market Center C-312)
High Point: IHFC (International Home Furnishings Center) space H309

 

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Shropshire in Henna from Karastan’s Elan Collection frames a traditional Persian design with unusual top and bottom borders.
Karastan’s Elan Collection features Worcester Beige, a beautiful modernized ogee pattern.
 

Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.

Karastan
3032 Sugar Valley Road NW
Sugar Valley, GA 30746
www.karastan.com
800-845-8877
Press Contact: Sherry Roberts | 952-322-4005