FOR IMMEDIATE RELEASE
ACTRESS KELLY PRESTON CELEBRATES WITH KARASTAN IN VEGAS
ATLANTA, GEORGIA, July 11, 2008— Karastan’s 2008 “Make A Statement”star, actress Kelly Preston, will be at the World Market in Vegas to celebrate Karastan’s 80th anniversary and the grand opening of its showroom. Preston, who just signed to play the role of Camilla Diamond in HBO’s pilot “Suburban Shootout”, has appeared in a range of films including the critically acclaimed “Jerry Maguire,” “Citizen Ruth” and “For the Love of the Game”. Throughout the year, she has been featured in six versions of Karastan’s “Make A Statement” national print campaign—four for rugs and two for carpet—that have been running in leading home shelter and lifestyle publications.
“We are thrilled to have Kelly with us in Vegas,” says Connie Berry, director of marketing for Karastan. “She has played a pivotal role in driving traffic to our retailers through print ads, point-of-sale materials, consumer e-mails and Website features. It is a great opportunity for our retailers to meet her in person and experience the warm, approachable way she has of connecting with the Karastan consumer.”
“One of the primary goals of our “Make A Statement” campaign is to carry Kelly’s consumer connection through to our retailers,” adds David Duncan, vice president of residential marketing. “Kelly’s distinctive style, her devotion to family and career, her lifelong love of design and her dedication to environmental causes strike a cord with consumers. These shared values strengthen consumers’ appreciation of the Karastan brand and build upon the relationship they have with our retailers.”
Preston will attend the World Market on July 29th from 5:00 p.m. – 7:00 p.m. She will pose for photos and sign autographs at an invitation-only meet-and-greet held in Karastan’s showroom C-896.
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Karastan’s 2008 “Statement Maker”, Kelly Preston, strikes a “reflective” pose on Tiana from Karastan’s Shapura Collection
Actress Kelly Preston takes comfort in the “casual” beauty of Karastan’s Sorona carpet.
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.