FOR IMMEDIATE RELEASE
KARASTAN JOINS TOP DESIGNERS AND CELEBRITIES TO PROVE ENVIRONMENTALISM IS FASHIONABLE
DALTON, GA, September 20, 2008—Karastan was a proud participant of the Be EcoChic runway show that kicked off New York’s Fashion Week on September 4. The star-studded event took place at the Milstein Hall of Ocean Life at the American Museum of Natural History. To complement the “green” evening, Karastan donated three eco-friendly Plum Blossom rugs from the Studio by Karastan Artworks Collection. The rugs were used to decorate the event’s VIP lounge, which was produced by Project GreenHouse, an initiative that underscores how luxury living can also be “eco-chic” as it raises greater awareness about environmental issues.
Eco-inspirations from leading names in fashion, like Chado Ralph Rucci, Christian Cota, DKNY, Nicole Miller and Thread Social, were made from environmentally sensitive, sustainable, low-impact or recycled materials. The super-natural looks were modeled by former Miss USA and model-actress Susie Castillo, environmentalist Jayni Chase, supermodel Patti Hansen, actress Lauren Hutton, author Tom Kostigen and many more celebrities and environmentalist who have joined the Be EcoChic cause.
“We have found that people prefer cleaner, safer and more responsible choices when presented with the opportunity,” says Carl Pope, Be EcoChic speaker and Executive Director of the Sierra Club. “We applaud manufacturers, like Karastan, who are responding to that demand. Everyone can make a difference by making responsible everyday choices that create a new market.”
Karastan’s participation in the Be EcoChic chow was the brand’s second collaboration with Project GreenHouse. Karastan rugs were also used in the “green” VIP suite at the Sundance Film Festival held in Park City, Utah last January.
The Be EcoChic campaign raises consumer awareness of the environmental implications of our lifestyles and helps better inform people on smart choices for a healthier planet. Launched in partnership with the Sierra Club, the campaign is overseen by an advisory committee comprised of fashion and environmental leaders and is produced by Chandler Chicco Products, LLP.
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Elizabeth Miller, senior vice president of design for Karastan, and Corrin Arasa of Project Greenhouse enjoy the comfort of Karastan’s Plum Blossom rug.
Actor Adrian Grenier poses with Paulette Cole, CEO of ABC Carpet & Home in the Be EcoChic VIP lounge.
Actress Tamara Tunie walks the Be EcoChic runway in “green” fashion.
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.