FOR IMMEDIATE RELEASE
Contact: Sherry Roberts
The Roberts Group
Karastan’s French Check Spices Up
Bon AppÉtit’s Supper Club and CafÉ
DALTON, GA, October 20, 2009—Karastan’s French Check Coffee Check carpet set the tone for the energized and fun street-level café at Bon Appétit’s third annual “pop-up” Supper Club and Café, which was the place to dine and be seen for one week, September 20-26, in busy New York.
Karastan teamed up with Bon Appétit to turn a vacant spot on the corner of New York’s 57th Street and Sixth Avenue into the place to be for celebrities, star chefs and culinary aficionados. Renowned chefs such as Daniel Boulud, Emeril Lagasse, Nate Appleman and Cat Cora held cooking demos and book signings as well as prepared signature recipes to the delight of the public and VIP guests at lunch and during special events in the evening.
Evening events included the 125th anniversary celebration of Playbill Magazine, an occasion that brought out a galaxy of Broadway stars and featured a performance by Bernadette Peters; a celebration for the premiere of the movie The Boys Are Back, starring Clive Owen; and a fund-raiser for the Joyful Heart Foundation, which was founded by actress and Karastan “Statement Maker” Mariska Hargitay to help the survivors of sexual assault, domestic violence and child abuse.
French Check, woven of strong Karaloc loop-pile construction and luxurious New Zealand wool, was chosen to take on this hungry crowd of discerning diners because it combines touchable softness, bounce-back stamina and fresh style.
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Chef Emeril Lagasse demonstrates one of his signature dishes at the Bon Appétit Supper Club and Café, which featured the French Check Coffee Check broadloom from Karastan.
Celebrity chef Nate Appleman and news anchor Katie Couric were among the VIPs at the Bon Appétit Supper Club and Café.
French Check Coffee Check broadloom from Karastan brought a fresh look to the Bon Appétit Supper Club and Café.
Clive Owen, star of the The Boys Are Back, discusses cuisine with chef Emeril Lagasse at the Bon Appétit Supper Club and Café.
Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, American Olean, Daltile, Durkan, Marazzi, Pergo, Unilin and Quick-Step. Mohawk’s unique merchandising and marketing assists consumers in creating their dreams. Mohawk provides a premium level of service with its own trucking fleet and more than 250 local distribution locations.
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Press Contact: Sherry Roberts | 952-322-4005