FOR IMMEDIATE RELEASE
Contact: Elise Demboski
Impressions Marketing
770-649-7699 / elise@impressionsmarketing.net

KARASTAN INSPIRES INTERIORS
WITH FOUR NEW WOOLS

DALTON, GA, March 5, 2008—Karastan springs into fashion with a breathtaking array of carpets that emphasize the textural beauty and natural luxury of New Zealand wool.

Included in the introductions are:

  • Woolcraft.  A combination of large and small loops gives Karastan’s Woolcraft its wonderful nubby texture. The tactile weave is complemented by ruggedly handsome, heathered yarns which come in 6 earth-friendly colorways.  Sure to impress, Woolcraft blends performance with great style to enhance any area of the home.
  • Woolcheck Classics. Warm and inviting, Woolcheck Classics delivers the very best in woven construction. Its field of closely stepped, heathered wool yarns creates a subtle pattern that evokes a serene mood. Fourteen fresh colorations, inspired by today’s fashion trends, provide casual—yet elegant—decorating options.
  • Tristan. This “West Coast Casual” is woven of worsted wool in a tailored and sophisticated style. Tristan is colored in a trio of textured loops that are randomly patterned in a subtle stria. The look pairs beautifully with a multitude of carpet and rug styles, in addition to hard surfaces.  A flattering selection of 9 colorways makes Tristan an irresistible favorite.  
  • Ardington. Complex, sophisticated, yet understated—Ardington expands Karastan’s woven offerings in wonderfully versatile ways. It has a two-color, textured cut-and-loop weave that works wonderfully in both contemporary and traditional décors. Its worsted wool weave and subtle stria effect contribute to its high-end appeal.

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Tristan is a Wools of New Zealand Brand carpet from Karastan.
Ardington by Karastan carries the Wools of New Zealand Brand

Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

Karastan
508 East Morris Street
Dalton, GA  30721
www.karastan.com
Press Contact: Elise Demboski
770-649-7699 / elise@impressionsmarketing.net