FOR IMMEDIATE RELEASE
Contact: Elise Demboski
Impressions Marketing
770-649-7699 / elise@impressionsmarketing.net

O’BRIEN’S CARPET ONE PARTNERS WITH KARASTAN
TO GREEN COLORADO SPRINGS

COLORADO SPRINGS, CO, May 23, 2008—O’Brien’s Carpet One Floor & Home has been dedicated to serving the Colorado Springs area since 1992. Aside from offering one of the largest selections of carpet, area rugs, hardwood, laminate, ceramic tiles and resilient flooring, O’Briens Carpet One is greening Colorado Springs with a new collection of styles from Karastan featuring SmartStrand™ with DuPont ™ Sorona® renewably sourced polymer.

O’Brien’s Carpet One has long been committed to environmentally friendly wool products and routinely recycles all carpets and cushions that its installers replace. Now, through its partnership with Karastan, O’Brien’s Carpet One is expanding its eco-efforts to include SmartStrand™ with DuPont™ Sorona® renewably sourced polymer—the first bio-based fiber in the residential carpet industry. Made with 37% renewable resources, Sorona® is a significant breakthrough in polymer science.

“The environmental benefits of this bio-based fiber add up quickly,” says Connie Berry, director of marketing for Karastan. “Approximately seven square yards of carpet featuring the renewably-sourced Sorona® polymer saves energy and resources equal to about one gallon of gasoline. What’s more, it reduces CO2 emissions over the production of an equal amount of nylon 6.

Equally impressive are the performance attributes of Karastan’s SmartStrand™ Sorona®. The new bio-based carpet fiber combines exceptional durability with permanent, engineered-in, stain-resistance protection that never washes or wears off. Because SmartStrand™ outperforms and outlasts competing stain-resistant fibers, carpets made with SmartStrand™ don’t have to be replaced as often, so less carpet shows up in landfills.    

“The people of Colorado Springs are increasingly interested in protecting the environment,” says John and Beth Hughes, owners of O’Brien’s Carpet One. “We want to support and encourage that interest by carrying products of quality, longevity and beauty that also aid in bettering our world. Karastan’s SmartStrand™ Sorona® is a superior eco-friendly product that we are proud and excited to share with our customers.”

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O’Brien’s Carpet One carries the full-line of Karastan SmartStrand™ Sorona® carpets at both of its Colorado Springs locations.

Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

Karastan
508 East Morris Street
Dalton, GA  30721
www.karastan.com
Press Contact: Elise Demboski
770-649-7699 / elise@impressionsmarketing.net

O’Brien’s Carpet One Floor & Home
111 E. Garden of Gods Rd.
Colorado Springs, CO 80907
www.obrienscarpetonecoloradosprings.com / 719-633-2072

O’Brien’s Carpet One Floor & Home
6155 N. Academy Blvd.
Colorado Springs, CO 80918
www.obrienscarpetonecoloradosprings.com / 719-594-4778