FOR IMMEDIATE RELEASE
Contact: Elise Demboski
Impressions Marketing
770-649-7699 / elise@impressionsmarketing.net

FIVE FALL FAVORITES FROM KARASTAN

DALTON, GA, September 27, 2007—Karastan fills stores with five new broadlooms that are top picks for fall. Included in the launch are two woven wools that charm floors with the allure of space-dyed yarns. Also making its debut is an ever-versatile, tufted loop along with two heavyweight cut-piles. It’s the perfect combination of looks that, in Karastan tradition, permeate interiors with character, warmth and style.

“We purposefully cover a broad range of styles when we create a group of carpets,” says Connie Berry, Director of Marketing for Karastan. “Our fall launch is especially versatile, giving retailers the ability to reach a large audience of consumers with colors, textures and fibers that speak to one’s personal space.”
Karastan’s woven introductions include:

  • ArdingtonArdington is a space-dyed, cut-and-loop ribbed texture that creates excitement. Karastan heightens the drama of this fun, yet versatile, offering by weaving it in eight, two-color combinations of tonal and contrasting hues. Use of 100% New Zealand wool lends softness, durability and lasting beauty to a composition that defies convention.

  • Tristan—A collaboration of color weaves its way across Tristan’s level-loop field. Casual in look and feel, Tristan tantalizes the eye with a trio of space-dyed color. It’s a look that brings the latest trends home with style and ease.  All this fashion comes with the exclusive features of New Zealand wool, an eco-friendly fiber that offers superior durability, stain resistance and longevity.

Karastan’s tufted introductions include:

  • Carlisle Bay—Inspiring ideas begin with Carlisle Bay. This ever-versatile beauty features loads of textural loops in a handsome selection of solid and Berber shades. Made of 100% WearDated DuraSoft nylon with Scotchgard Advanced Repel Technology, Carlisle Bay has the good looks and performance benefits it takes to create your ideal home. 

  • Woodland PassWoodland Pass takes a room beyond cozy. The touchable softness of SmartStrand™ 3GT Sorona® permeates its 56-ounce, cut-pile texture, adding sumptuous comfort along with strain resistance and enhanced durability. What’s more, color is no worry. That’s because Woodland Pass comes in forty solid shades—more than enough to satisfy even the most discriminating taste.  

  • Divani—Divani gives a whole new meaning to plush, covering the floor in 80-ounces of fine, cut-pile yarns. Made of 100% StainMaster® Tactesse® BCF Nylon, Divani delivers superior performance and easy care that takes the worry out of decorating. An organic palette of 30 solid and 10 Berber shades completes the look and gives this West coast casual its enduring apppeal.

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Karastan’s Ardington is Wools of New Zealand Brand texture that defies convention.
Tristan, by Karastan, is a level-loop weave that carries the Wools of New Zealand Brand
 

Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

Karastan
508 East Morris Street
Dalton, GA  30721
www.karastan.com
Press Contact: Elise Demboski
770-649-7699 / elise@impressionsmarketing.net